Business Opportunities in the East

The financial news headlines are gloomy - but analysis shows that the stories are mainly around business in Western Europe and the USA. In India, Tata have just launched their new 2500 five seat car for the people - and expect demand to raise production to 1 million a year. What an opportunity that is!

At Media Training Masterclasses, throughout 2007, we have been working steadily to build our expertise in effective communication in a diverse range of business situations to help our clients make the most of the opportunities and effectively deal with real world business issues, as they arise.

As a result we have a new range of specialist communication coaching and courses that include negotiation and facilitation skills as well as cross cultural communications for specific markets.

In particular we are looking forward to developing new business contacts in the Far East. We began last year and have carefully selected partners who are experts in cross-cultural communication issues.

It is an exciting area of business and many of our existing clients have recognized the opportunities and are now well placed to capitalize on their investments of time and money. Do not underestimate the time element. It is all about relationships and they take far more time to develop than in the west.

Once trust has been established, the partnerships work well, but they are in it for the long term. It is well worth considering who your business is putting alongside the key players as a lack of cultural awareness can lead to significant breakdown in communications between both parties and the real benefits will remain elusive.

This year we will be delivering in-depth knowledge and understanding about the style and culture of business communications for business partners in the USA, Western Europe, China and India. We will be working to help executives and their teams on both sides of East and West to understand each other and communicate more effectively.

This builds on the experience we gained during 2007 in Russia and Eastern Europe where we helped senior executives develop effective communication when dealing with negotiations, industrial & commercial developments and sales opportunities.

With multi-lingual trainers, local experts and delivery partners with global experience it promises to be a fascinating year. Contact info@media-training-masterclasses.co.uk to find out more.